Research by Mordor Intelligence expects the Indonesian freight and logistics market value to reach $383 billion by 2023. A large part of the sector is road freight forwarding which is heavily dependent on trucks. Although truckers play an imperative role in the distribution flow of manufactured products, they have yet to truly benefit from its growth. The sector is still poorly digitized, allowing its current business framework, which lacks transparency, is fragmented, inefficient, and inhibit truckers from optimizing their income potential. Online trucking marketplace, PT Kargo Online System (Kargo), has developed its platform to help address this challenge to enable truckers to improve their livelihoods and to improve the efficiency of road transportation logistics.
Although Kargo is a relatively new player, only starting its operation in the first quarter of 2019, the startup is built by a strong team. One of the cofounders, Tiger Fang, was a general manager for Uber in Western China, before coming to Indonesia in 2017 and leading Uber to scale its operations across the country. Before Uber, he also held key positions at Rocket Internet and Lazada in Thailand and Vietnam. The turning point for Tiger and his team followed Grab’s acquisition of Uber’s Southeast Asia operation in 2018. Despite many opportunities to work at other big companies (including Grab), the team, which consisted of around 150 people then, wanted to do something more entrepreneurial and were motivated to build a startup. Tiger eventually met Yodi Aditya, who has a strong tech background and they co-founded the business. They now lead the company as CEO and CTO, respectively.
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