Our Ninth Anniversary And The Most Important Attributes Needed Today
Forbes Africa|October - November 2020
Our Ninth Anniversary And The Most Important Attributes Needed Today
As we all persevere and seek our own ‘Ultima Thule’ through this very difficult time, we need to sit back and celebrate the small wins that help lift our morale.
Rakesh Wahi

For FORBES AFRICA, this is our ninth anniversary issue and I am overwhelmed as we go to press. We had a vision to showcase stories of entrepreneurship on the African continent; what could have been a better way to personalize these stories than to launch the world’s most inspirational brand (FORBES) in Africa. A brand synonymous with stories of inspiration; a brand that every business person and entrepreneur wants to be associated with. Not only has FORBES AFRICA earned its place as a leading magazine in sub-Saharan Africa, but has over the last nine years, curated some exciting themes (Under 30, the Leading Women Summit, The Future of Health Summit) that are now a part of the annual calendar of sought-after events in Africa. The FORBES AFRICA Person of the Year and the FORBES WOMAN AFRICA Awards have recognized the luminaries on our great continent.

The year 2020 has heralded a new dawn for the media industry.

The industry was already turning on its head before the pandemic struck; never before has the future of our industry looked so despondent but correspondingly, never before has our resolve to succeed been stronger.

During the First World War, Field Marshal Ferdinand Foch of France made a declaration of valor to the French commander-inchief, Joseph Joffre, before the counter-attack on the River Marne – known as the ‘Miracle of the Marne’: “My center is giving way, my right is retreating, excellent situation, I shall attack.”

When all seemed lost, the French commander’s courage and resolve resulted in halting the German assault on the River Marne. Similarly, for business, the solution lies in remaining on the offensive at all times. There is no time to sit back and rest either on past laurels or in despair when things get tough. You just need to roll up your sleeves, get your hands dirty and ethically do whatever it takes to adapt and survive.

Like everyone else, we have had more than our share of problems through the past five months. The publishing business across the globe is under siege; the consumption habits continue to change and the pandemic has only catalyzed the imminent need to rapidly transform.

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October - November 2020