Q CARGILL INDIA IS RELAUNCHING NATURE FRESH PROFESSIONALS MULTISPECIALTY FAT LITE FOR VEGAN BAKING PRODUCTS. IN THIS PANDEMIC SITUATION, COMPANIES ARE FINDING IT HARD TO LAUNCH NEW PRODUCTS. HOW WOULD YOU LIKE TO POSITION YOUR NEW LAUNCH FOR THE BAKING INDUSTRY?
India is a market with multiple demands and needs. As a brand, we have always believed in providing nothing but the best to our customers. In line with our commitment towards our consumers, we relaunched the Nature Fresh Multispecialty fat LITE. Lite is a multipurpose premium specialty fat which can be used to bake all types of prevalent applications like cookies, cakes, butter cream & also the exotic ones like Danish Pastry, Brownies, croissants, fudges, etc. Currently, the fats which are being used by bakers are single application centric and meant for one application i.e. a cake, cookie, or a puff. But this fat is capable of baking with multiple applications, which a baker would love to have in their basket. The fat also takes the output of final baked product a notch higher in terms of mouthfeel, taste, texture, and aroma along with a slight buttery taste to it.
Q HAVE YOU REDEFINED YOUR PRODUCT TO ADD MORE BENEFITS TO THE ALREADY EXISTING INGREDIENT IN THE MARKET?
This story is from the November 2020 edition of Food Marketing & Technology - India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the November 2020 edition of Food Marketing & Technology - India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Is Food Waste Consuming Us? The Urgent Need for Change
Food waste is undeniably a global crisis that is not only consuming vast quantities of resources but also exacerbating environmental, economic, and social challenges.
Consolidated Competence for the Process Industry - Smart Solutions for Manufacturing Meat Substitutes and Confectionery
Strong Together: Coperion, Coperion K-Tron and Gabler Engineering at Interpack 2023
'Quality' - A Panacea To Boost To Health And The Economy
Quality is a paramount factor in today's fast-paced and competitive global marketplace.
How Conveyor Belts help a Baker's Vision
Baking as a process requires a degree of precision and consistency to produce high-quality goods. One of the ways to achieve this is by using a conveyor belt.
Summer Diet In Focus
Synopsis - Nuts and dry fruits are healthy and nutritious snack options that can be enjoyed in moderation during the summer season.
The Magic of Spices in Baking
Spices hold a rather special place in the world of baking. They not only help in infusing delightful flavours and captivating aromas but also add a magical kick to the creations. As a pastry chef, I love exploring the potential spices have to transform ordinary bakes into extraordinary delights.
The Challenges and Opportunities of Cheese Production
The dairy sector is at a crossroads. The current shifting consumer tastes, increasing demand for sustainability and price pressure is pushing dairies to consider changing mature and proven processes.
Importance of particle sizing in food industry
The Indian food market size is more than USD 300 Billion and growing with a CAGR of ~10%. Food analysis is one of the major concerns with a prerequisite for assuring the best product quality.
Value-Added Millets in the Food and Beverage Industry
Opportunities for Growth and Innovation
Seeds To Add In Your Daily Life
In this modern era of busy lifestyle, maintaining good physical and mental health is very challenging. Everyone is looking for ready to eat nutrient rich food items. Nowadays, the attention of nutrient dense food is gained by oil seeds because of their positive impact on health promotion and disease prevention.