Making Success Out Of Your Restaurant
Food & Beverage Business Review|June - July 2019
Making Success Out Of Your Restaurant

Running a restaurant is an apparently glamourous and inherently challenging business, which on the whole can be very exciting and thrilling for the restaurateur and her/his staff provided they have a passion for foodservice.

Jhuma Biswas

Look Before You Invest

However, before running a restaurant comes the challenges of opening a restaurant. Before opening a restaurant several factors need to be taken into account. According to Nandini Neeraj, the Proprietor of Mother India & Bokan Cafe, “There are many factors that need to be considered before investing in a restaurant business, but the three core factors that matter the most are location, concept and a strong & experienced team.”

The right location is definitely one of the most important factors for opening a restaurant business. For example, opening a fine dining restaurant in a lower-middle-class locality or in an unauthorized colony in the city will be a losing proposition. Similarly, it is not advisable to open a restaurant focused on exotic cuisine, say Greek or French cuisine, in an area where the majority of the people are not expected to have much global exposure.

Especially, in the competitive and continually evolving organized foodservice industry of India, the concept of the restaurant also needs to be sharply defined and of course, food & beverage, ambiance, décor, music and even uniform of the staff of the restaurant operating in the organized sector should also ideally align with the concept. This holds especially true for a theme restaurant. Unless the proposed restaurant’s concept is precisely defined, the restaurateur shouldn’t embark on the restaurant business, especially if her/his restaurant is expected to operate in the organized sector of India’s foodservice industry.

And of course, without a team of expert staff, it is very difficult for a restaurant business to achieve success in India’s food service industry; simply great food and ambiance wouldn’t do, they need to complemented with great service too. One should have the requisite staff with the requisite expertise ready before launching a restaurant in the organized segment of India’s foodservice industry.

“A good team can not only cover each other's weaknesses but also add to each other's strengths,” explained Dhruv Dutt, the Owner of Era Bar & Lounge.

At the same time, background research is also very important before investing in the restaurant business. “One must do a proper study of the restaurant industry, its demands, its pros and cons and the finances that are involved before investing in the restaurant business,” asserted Jasneet Sahni, the Owner of the two restaurants, Lanterns Kitchen & Bar, and Pickle.

Factors for Success

Even after the restaurant is opened the million-dollar question of how to make it a successful venture continues to persist, perhaps with louder notes than it did before investing in the restaurant business was being done. Nandini rightly believes the ambiance of the restaurant has extremely crucial importance in the success of a restaurant. According to her, “It helps the food to taste better, the services more likable and the overall experience a memorable one. A good ambiance helps in bringing the customers to the restaurant.”


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June - July 2019