Ambro Asia: An Innovative Model for India
Food & Beverage Business Review|August - September 2020
Ambro Asia: An Innovative Model for India
Over the years we have witnessed many collaborations between Indian and Italian companies, but few of these have been able to sustain for a longer period of time.

Often, after an initial impetus of energy and excitement, the interest tends to dwindle due to frustration in results, strategic errors, issues in communication, lack of support and cultural differences. This can lead to frustration between both counterparties and end what could have been a successful collaboration. Sometimes, it would require just a little bit more patience, and better communication, for the brands to take off.

Recently we met with Ambro Asia team, who are planning to introduce few best international brands to Indian market. In an open talk with Chetan Sahai, Director, Ambro Asia, he said through their offices in Italy, London and Delhi they are aiming to connect some of the best Indian and European companies. According to him Ambro Asia caters to multiple verticals of the industry like Retail and Projects Dealers, Consultants, QSRs, Cloud Kitchens, and Corporates, with a wide offering including: convection ovens, combi ovens, modular cooking, salamanders, coffee machines, and dishwashers among others.

What are the propositions Ambro Asia has for Indian market?

We have following offerings for various market segments:

1. OEMs wanting to establish and/or grow their presence in India.

Ambro Asia acts as a local subsidiary at much lower costs and at the same time with increased market reach due to more market touchpoints and wide product offering.

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August - September 2020