Every person is unique. We all experience the world through our own subjective lens. But when it comes to user-experience design, most companies choose a one-size-fits-all approach. Salesforce, best known for its customer-relationship management platform, is hoping to change that. The company is using artificial intelligence to deliver personalized digital experiences and build customer relationships by design. It’s this type of program that earned Salesforce a spot on Fast Company’s list of Innovation by Design award winners.
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October - November 2020