An inclusive approach to innovation
Fast Company|September 2020
An inclusive approach to innovation
MRM reaps the benefits of bringing clients and other stakeholders into the process

When it comes to innovation, more voices often lead to better ideas. That’s why MRM, a customer relationship marketing agency—part of the advertising giant Interpublic Group and the McCann Worldgroup network—doesn’t limit brainstorming to its own staff members. The company’s LAB13 innovation studio relies on co-creation from clients and outside experts, an initiative that helped earn MRM a spot on Fast Company’s list of Best Workplaces for Innovators. Here, Global Chief Executive Officer Kate MacNevin discusses the benefits of the in-house innovation incubator.

Innovation often happens behind closed doors and away from clients’ eyes. Why involve them in the process?


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September 2020