Cast box CEO Renee Wang has a new idea for funding digital content creators.
THE PROBLEM
When Renee Wang’s three-year-old podcast listening platform, Castbox, began producing original audio content last year, the former Google advertising executive was introduced to every podcaster’s struggle: Ad revenue alone usually isn’t enough to fund a show, even if it has millions of listeners. She set out to develop a seamless way for subscribers to fund their favorite shows, while rewarding them for their loyalty.
THE EPIPHANY
This story is from the October 2018 edition of Fast Company.
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This story is from the October 2018 edition of Fast Company.
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