Farming Monthly National|June 2020
The findings find some pride in how food businesses and farmers adapted to a shock that few businesses had planned for. Yet it also reveals that industry, public servants and community groups are eager to reset Britain's relationship with our food, farming and countryside.
The survey shows a widespread desire for more collaboration and diversity, particularly through investment in shorter supply chains, as crucial to sustainable economic recovery.
70% or respondents say that the changes they want are possible by working together. This is despite most (59%) expecting recession and business failures to have a bigger long-term impact than recent changes in behaviour and values, such as cooking more from scratch or attitudes to nature.
Investing directly in communities and local businesses is a core theme throughout. 90% support shorter, local food supply chains, more diverse food UK production and better rural services, especially broadband and connectivity. 85% want better pay and conditions for land-based work. 70% want more power and resources devolved to local governments and communities.
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