Farming Monthly National|October 2019
Bridgestone has embarked on its first nationwide tractor tour, involving two John Deere tractors stopping off at 10 different locations in Scotland and England to bring its new VX TRACTOR product to farmers to appreciate in person.
A series of comparisons were made with their upper premium rival products to underline Bridgestone’s superior tread depth and lug volume, which provides greater traction and durability, respectively.
During the pit stop, Bridgestone also donated £200 to the young farmers’ club, to help keep the future generation of farming on the right track.
Tyre dealer Rob Hastie, of C&R Tyres, said: “The VX TRACTOR is the best tyre that we have seen in a long time. It means such a lot to the farming community for Bridgestone to come out and visit us, explain the benefits of the tyre and the ways in which they can save money and increase productivity.
“There is more to agricultural tyres than meets the eye. While they are all black and round, there is a great deal of technology that goes into each tyre, particularly the VX TRACTOR, which offers outstanding durability for carrying extremely heavy loads – even at higher inflation pressures.”
Bridgestone’s sales manager Stephen Lamb said: “This has been a really good opportunity to meet farmers and bring our products to them. Feedback has been really encouraging, as we have been able to communicate how good our tyres are out in the field – and on the road.”
You can read upto 3 premium stories before you subscribe to Magzter GOLD
Log-in, if you are already a subscriber
Get unlimited access to thousands of curated premium stories and 5,000+ magazines
READ THE ENTIRE ISSUE