The border battle between the two nations and our brave soldiers dying fighting the Chinese troops at Galwan Valley on 15 June 2020, just repeated a chapter from the history. The strong sentiments led the Indian Indian government to finally take a stern step of banning 59 Chinese apps in India. The anti-china sentiments across the country loudly called for the boycott of all the Chinese apps. India is not happy, China is not happy, and when two countries are at tiff, it's the economy that gets hits. The step of banning their apps did attract flak but finally opened the market for local developers. The practice of using homegrown apps is followed by various countries which simply leads to domestic growth. So, it wouldn't be wrong to say this move by the government came due to political reasonings but it the first step towards the right direction.
While the ban covers a range of apps, TikTok, ShareIt, UC web browsers, Shein were among the most used in India. This has opened a huge market for Indian alternatives to fill in the gap that was directly competing with the Chinese apps and also aligning with Prime Minister Narendra Modi's 'Vocal for Local' initiative.
Indian consumers are looking for apps with similar functionality and Indian entrepreneurs have come up with a replacement. It's quite impressive to see how Indian applications saw a huge surge with people finally opting for native apps. While the Chinese applications were crushed, Indian saw gold rush! To know more we spoke to founders of popular Indian apps that are serving as an alternative to popular Chinese apps.
TIKTOK'S LOSS, INDIA'S GAIN
This story is from the August 2020 edition of Entrepreneur magazine.
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This story is from the August 2020 edition of Entrepreneur magazine.
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