The nitrogen-frozen ice-cream innovation, which is catching consumer senses the world over, had its invention back in 2013 by two youngsters in California, US, who were bored of normal packed and frozen ice-creams. They wanted a fresh product, which is instantly made from fresh ingredients into ice cream. That’s when the liquid nitrogen came into the picture. The idea was taken over and took shape in Dubai, UAE in 2014. In just five years of existence, the brand has expanded its presence across nine countries including Malaysia, UK, Portugal, India, Nigeria, Iraq and entire GCC. In a candid conversation, Vikrant Tomer, COO-International, Ice Cream Lab, shares the company’s plans for India.
What is the potential you see in the Indian market?
This story is from the Autumn 2019 edition of Entrepreneur magazine.
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This story is from the Autumn 2019 edition of Entrepreneur magazine.
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