Entrepreneur Magazine South Africa
George Diab Startup Entrepreneur Career Success Image Credit: Entrepreneur Magazine South Africa
George Diab Startup Entrepreneur Career Success Image Credit: Entrepreneur Magazine South Africa

The Science Of Start-Up Success

Entrepreneur, tax specialist and leadership advisor George Diab believes one’s character and grit are tested when launching a start-up. Here are his lessons for not only surviving, but thriving as a new business owner, based on his own entrepreneurial experiences and those gleaned from his expertise at the NeuroLeadership Institute.

Diana Albertyn

No two entrepreneurship journeys are the same, but George Diab believes it’s rarely a career path, but a calling. “From a young age, I have always been involved in various ventures, partly because of the excitement of putting deals together but mostly because I love helping people and creating things,” says the co-founder of Tailor Me, a business which sells bespoke tailored suits, and Head of Solutions Delivery at the NeuroLeadership Institute (NLI). “It’s a beautiful feeling to address a need and watch as people show appreciation for something you created. There’s a romance about it.”

George shares his entrepreneurial advice for other start-up owners striving for business success, summed up in five lessons.

1 It isn’t always about passion, but a need — no matter how personal

Tailor Me was born out of necessity. My business partners (Brad Marriott and Rick Da Matta) and I were looking to add a dash of class to our lives. Frustrated by off-the-rack suits never quite delivering a personalised fit, we turned to more traditional clothing methods. This led to us importing fabric and employing a master tailor to create bespoke suits for us.

The suits were perfectly fitted, but the part we fell in love with is the process of getting tailored. It is after all an 18th century form of art and every man should experience it once in their lifetime. One thing led to another and we decided t


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