One of India’s foremost private sector companies, ITC, recently introduced a brand new range of milk-based drinks with fruit pieces while expanding their juice portfolio with a variety of premium 100 percent Indian fruit, 0 percent concentrate and 0 percent preservative juices. With both they trusted Sidel and their proven expertise in aseptic packaging, investing in a complete line, featuring the first dry preform sterilisation in India. Besides helping this manufacturer to gain greater productivity and flexibility, Sidel designed and tested their three new PET bottle formats for absolute food safety and powerful packaging differentiation on retailers’ shelves.
ITC Limited, founded in 1910, is a leading company in the Indian market. With a gross sales value of ten billion US dollars and a diversified portfolio covering many industry sectors – food and beverage, packaging, agriculture and hospitality services, among others – ITC are headquartered in Kolkata (West Bengal) and employ 34,000 people today. This innovation-driven company apply a holistic approach of ‘Integrated Crop Engagement’ to their products, thus meeting the most stringent international food safety standards. In addition, they have received several certifications for their organic and sustainable farm practices.
Surfing the healthy consumer wave in India
Indians are more and more looking for ‘better-for-you’ beverage options, which are offering added nutritional benefits on a daily basis. Busy and stressful lifestyles are increasingly representing the rule for the majority of the Indian population, who is looking for convenient ways to cope with their time constraint and is willing to pay a premium for so-called ‘naturally healthy’ beverages in small formats.
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August - September 2020