Packing Vision With Ambition!
ET Polymers|Dec 2017 - Jan 2018
Packing Vision With Ambition!

We Have a Clear Vision to Steer as the Foremost Packaging Solutions Provider in India and Drive the Company to an International Platform With Overseas Manufacturing Locations and Create a Global Identity in the World of Packaging, Says Vimal Kedia, Managing Director, Manjushree Technopack.
 

Niranjan Mudholkar

He started his journey way back in 1983. That’s when he set up North-East India’s first flexible packaging unit in Assam for manufacturing poly pouches and carry bags. Of course, he has come a long way since then but Vimal Kedia, Managing Director, Manjushree Technopack, still fondly (and humbly) remembers those early days when the production capacity was just 650 MTA.

From Assam, Kedia came to Bangalore, where he visited government departments, and met stakeholders to understand the market. “We had gained enough industry knowledge expertise and confidence and set up Manjushree Technopack Limited, focusing on PET bottle manufacturing in Bommasandra in 1996,” he says.

Expanding the horizon

An IPO soon followed to fund the project and since then there has been no looking back. “Today, we are South Asia’s largest rigid packaging solution provider with a capacity of over 125,000 Metric Tonnes and revenue of over Rs. 650 crore with a consistent growth rate of over 15 percent year on year. A crown jewel of the industry, Manjushree’s PET Preforms manufacturing facility in Bangalore is one of the very few LEED Green Certified Gold factories in the country,” Kedia says with certain pride.

With the recent acquisition of Varahi Polymers in North, and setting up of a Greenfield unit in Guwahati, Manjushree has today emerged as a pan-India company with facilities in Karnataka, Himachal Pradesh, Uttar Pradesh, Uttarakhand and Assam. Add to this the impressive clientele of over 200 clients including Patanjali, Dabur, SC Johnson, Marico, Coca-Cola, PepsiCo, Reckitt-Benckiser, Mondelez, Unilever, Nestle and many others. It caters to 12 sectors including food and beverage, edible oil, alcobev, dairy, personal care, and home care, among others. Manjushree also exports to US, Middle East, Africa and other European market.

In a journey spanning over four decades in the plastic industry, Manjushree prides itself to have witnessed first-hand the evolution of packaging in India. “We have a clear vision to steer as the foremost packaging solutions provider in India and drive the company to an International platform with overseas manufacturing locations and create a global identity in the world of packaging,” Kedia adds.

Understanding the industry

Kedia has always kept a keen eye on the market and understands the industry trends quite well. According to him, the Indian plastic industry is growing at 18 percent CAGR and is expected to reach $73 billion by 2020. “Currently, Indian packaging is at $32 billion and constitutes only four percent of the global packaging industry. This provides a lot of opportunities,” he says.

“The largest contributor to the demand is the beverage segment at 40 percent in India and globally 60 percent. This is followed by liquor at 10 percent and pharmaceuticals at 8 percent and other products.”

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Dec 2017 - Jan 2018