Making Toys Is Not A Child's Play
ET Polymers|Feb-March 2018
Making Toys Is Not A Child's Play

John Baby, Ceo, Funskool India Ltd. Talks To Et Polymers About Toy Market In India And The Company’s Business In The Country.

Tell us about Funskool’s business plan in India

Funskool’s business plan can be broadly classified into three major segments, own brands, distributed brands and export. Funskool is making heavy investments in its own brands like ‘giggles, ‘fundoh’, ‘handycrafts’ and ‘play n learn’, which are the favourites of Indian toy lovers. The next focus area is our internationally acclaimed brands like Hasbro, SIKU, Tomy, Kosmos, Ravensburger, etc, whom Funskool represents in India. The third segment is exports.

Funskool also boasts as the largest exporter of toys in India. Last year we won the TAITMA Award for ‘Exporter of the Year’ and the Golden Award for ‘Highest Exporter of Toys’ from Sports Goods Export Promotion Council Delhi.

How is the toy market faring in India?

The Indian toy market is a very small percentage of the world toy market, which is estimated to be around $90 billion annually. In India, the organised and addressable market is estimated to be Rs. 3,000 crores at retail value. The market is estimated to be growing at around 10–12 percent annually. In India, we are seeing the first generation of parents who have played with some branded toy in their younger days buying branded toys. Since the market is in its nascent stage, the industry can look forward to good growth in the coming years.

Can you please tell us about the range of toys that the company sells in the Indian market?

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Feb-March 2018