Looking at future in Ultra HD
ET Polymers|August - September 2020
Looking at future in Ultra HD
In the next two years, we will be more of a technology company. I feel there will be more innovation in software than hardware, says Avneet Singh Marwah, Director and CEO, Super Plastronics Pvt Ltd
Niranjan Mudholkar

You have recently announced that you will be investing more than INR 500 crore in a fully automated TV manufacturing plant in Hapur, Uttar Pradesh, over the next three years. What is driving this expansion plan?

The new Kodak TV India manufacturing plant will develop and test more Android TV products within India thereby reducing dependency on other countries. With this, Kodak TV India aims to be one of the first Indian companies to make such a huge investment towards TV manufacturing within the country and strengthen its position as one of the leading manufacturers in the affordable smart TV segment.

When will this plant be operational, and what will its capacity be?

We are aiming to produce a million TV sets annually. The new facility will be equipped with two fully automated, AI-enabled manufacturing lines to facilitate near-contactless production. The plant should be operational in 2021, depending on how the pandemic pans out.

What is your current manufacturing capacity?

The current capacity is around half a million units.

How has the Covid-19 outbreak affected your business, and how are you dealing with it?

Like most businesses, SPPL also shut its factories in the wake of Covid-19, which had severe repercussions on business and workforce, and led to a huge revenue loss. By following the safety precautions and standards, we resumed work mandating social distancing and regular temperature checks.

What is the situation after the unlocking has started?

We saw that people have started shifting to OTT apps, and a big TV screen only enhanced the experience of watching content over smaller screens like laptop, phones, etc. We saw an increase in the rating of viewership’s in India, which broke all the records. The demand for smart TVs grew and as malls and shopping complexes are closed, ecommerce played an important role and offered huge discounts to further support sales.

The growing demand for Made in India products further fueled this demand and there was a lot of pent up demand from the lockdown period. We were the first TV manufacturing plant to open after the lockdown and had a ready inventory to meet this demand and continued to serve over 15000 pincodes in India. We have already achieved our 100 percent production capacity and invested in further expansion.

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August - September 2020