A fabulous journey

ET Polymers|April - May 2020

A fabulous journey
In the last 23 years, Rehau has gone from strength to strength in terms of growth and expansion in India, says Ajay Khurana, Chairman, Rehau – South Asia
Niranjan Mudholkar

Rehau entered India in 1997. How’s been the journey for the organization since then?

In the last 23 years, Rehau has gone from strength to strength in terms of growth and expansion in India. Our journey has been fabulous as we have been able to capture extensive market share and our approach has changed from B2B to B2B2C. From a small office with only three employees, we have now grown into a vast network of 350+ offices and retail centres spanning across the country.

How’s been the last year for Rehau South Asia in terms of business? What kind of numbers have you clocked and were they in line with your projected figures?

The last year has been very rewarding for Rehau South Asia and we have successfully achieved double-digit growth.

What have been the key challenges and how have you faced them?

Demonetisation, GST implementation and liquidity crisis had a serious impact on Indian economy, however we successfully navigated through all these challenges since Rehau is a completely process-driven organisation.

uPVC windows is the key business focus for Rehau. How big is this market in India and where does Rehau stand in terms of market share and position?

A global leader in polymers, Rehau provides a gamut of solutions worldwide as well as in Indian market. Especially, furniture and windows comprise our key verticals in India and in both these segments we enjoy dominant position. Rehau has pioneered uPVC windows concepts and it remains continuously engaged in R&D activities to develop world-class range of smarter uPVC windows supported by state-of-the-art hardware and components for its valued customers.

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April - May 2020