Radio: More Relevant Than Ever!

Dalal Street Investment Journal|May 25, 2020

Radio: More Relevant Than Ever!
The Association of Radio Operators for India (AROI) commissioned a study to AZ Research PPL, where it was brought to everyone's notice that a staggering 82% people have been tuning in to radio during the ongoing pandemic. It clearly indicates the strong influence radio has on our life.
Ms. Apurva Purohit

The year 2020 was meant to be a lot of things for a lot of people but thanks to divine providence of the unwelcome kind, it became synonymous with just one thing for the whole world – the coronavirus. Bringing the globe to an unexpected and complete standstill, causing the loss of lives, crippling economies, and bringing irreparable damage to millions, the novel coronavirus has wreaked havoc on all of us. The quantum, of course, differs based on our individual privileges. But one thing is for sure – life as we know it has changed, both at a micro and a macro level. Amidst all this change, few things have remained constant. I am here to talk about one such 'constant' in detail.

The media and entertainment industry has seen seismic shifts in the last decade and there has been a recurring buzz on the street – traditional forms are on their way out, and newer forms of media and ways of working, especially those that are digital-led, are leading the transformation of the sector. While the latter is true, the former is definitely disputable. Thankfully, every time this buzz gathers steam, and naysayers come to sound the death knell on traditional media, their resilience shines through, only to prove said naysayers wrong. The most recent instance of this has taken place during the virus outbreak in the last two months.

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May 25, 2020