Making Life Brighter And Easier
Dalal Street Investment Journal|September 14, 2020
Making Life Brighter And Easier
With an ever increasing product portfolio across various business segments such as kitchen appliances, air coolers and heaters, consumer lighting, domestic appliances and others, the company has always had an edge in the market even as continuous innovation and established quality standards act as triggers for further growth

Bajaj Electricals is engaged in the manufacturing of appliances like water heaters, mixers, micro ovens, room air coolers, irons, room heaters, gas stoves, and electric kettles, a wide range of electric fans, lightings like lamps, torches, tubes as well as a portfolio of luminaries, engineering and projects. The company is one of the most preferred names in consumer products in India and is known for its exceptional range of innovative products and solutions, catering to a wide customer base. A well-established distribution network along with an innovative and best-in-class product portfolio allows Bajaj Electricals to deliver superior performance and maintain consistency. The company’s vision of ‘enhancing the quality of life and bringing happiness with sustainability’ gives us an insight into what the company wants to achieve.

Business Segments

1) Consumer Products: In this segment the key products offered by Bajaj Electricals are kitchen appliances, domestic appliances and fans and lightings. The company also caters to the premium home appliances and cookware segment through the acquired brands of Morphy Richards and Nirlep Appliances.

2) Kitchen Appliances: Within the consumer products’ business segment, the range of kitchen appliances is one of the fastest-growing segments for Bajaj Electricals. The Indian kitchen appliances market has been growing steadily over the past few years and it is expected to grow further owing to increased consumption, rise in per capita income, and expanding population. One of the existing trends in the kitchen appliances segment that is benefitting Bajaj Electricals is an increase in demand for branded products from rural areas owing to greater awareness about quality and durability. This is important when one notes that nearly 65 per cent of the Indian population still resides in rural areas. This serves as a key growth driver for the business segment. There is also a visible improvement in online retail sales, leading to maximising sales and meeting customer demand efficiently.


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September 14, 2020