A Journey Of Resurgence
Dalal Street Investment Journal|August 03 - 16, 2020
A Journey Of Resurgence
When we look at how the year 19-20 panned out, Covid and its shock is likely to overshadow everything that happened hitherto; however the fact remains that for the entire year, a weak macro-economic environment continued to impact consumption in India.

Ms. Apurva Purohit

President, Jagran Prakashan Limited

This directly caused advertisers to lower or withhold marketing spends. And of course, the situation got hugely aggravated with the sudden lockdown announced by the Government of India when the economy came to a screeching halt in March 2020. Advertisers had already started cancelling ongoing ad campaigns from the middle of March and as we all are aware, continue to remain off-grid with most agencies and offices still closed down, especially in the two largest advertising markets – Mumbai and Delhi. As the opening and closing of cities continues well into July, the impact on the economy is not only going to be huge but also sustained over a longer period. Increasingly pundits and forecasters are already delaying their expectation of an economic bounce back from March 21 to the middle of FY 22.

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August 03 - 16, 2020