JWT has released its latest trends report for the MENA region. We highlight seven areas to watch
Innovation Group, the “futurism, research and innovation unit” of ad agency J. Walter Thompson Middle East and Africa, has released its “Future 100 Trends and Change to Watch in MENA” report for 2018.
In its sixth year, the annual report “captures key themes accelerating the pace of change for consumers in the fast and dynamic economies of Egypt, North Africa, Lebanon, Jordan, the Gulf and Saudi Arabia, spurring similarities with the West,” says the agency. It is authored by Mennah Ibrahim, MEA director of the Innovation Group.
In a statement, Ibrahim says: “Borders are collapsing at the touch of technology, causing much faster trend evolution and similarities with the West, as the Middle Eastern consumer increasingly identifies as a ‘global citizen’. Last year, I wrote about the growing demand for brands and lifestyle products to offer Muslim-centric options of diverse identity, social justice and social impact. Interestingly, these recurring themes, along with other emerging trends, are now flowing faster in the opposite direction. This East-to-West exchange is making those trends’ influences felt across consumer categories around the globe – even in space.”
Among other trends, the agency has highlighted:
Rebranding KSA: Trend #04
This story is from the January 28, 2018 edition of Campaign Middle East.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the January 28, 2018 edition of Campaign Middle East.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
NEW YEAR, NEW RIG
Ring in 2024 with Rugged Products for your Toyota
THE TOYOTAS OF KING OF THE HAMMERS
Two Weeks of Racing and Playing
THE BAY AREA SEQUOIA
An Inside Look at This Family Friendly Off-Road Rig
MAMBA MENTALITY
Cecil Sebastian 2020 Toyota 4Runner
HAWK
A One-of-a-Kind Tundra Prerunner Built for Multiple Needs
DEATH IN VENICE
At the Biennale, the past dignifies the weird, desperate present.
MOTHERS OF US ALL
Paula Vogel's \"Mother Play,\" Shaina Taub's \"Suffs,\" and Amy Herzog's \"Mary Jane.\"
NEW TRICKS
An animal trainer to the stars prepares a Great Dane for his film début.
ARROW RETRIEVER
I am an arrow retriever. After a batrows are costly and time-consuming to make. It seems like a terrible waste-and maybe even a sin―for an arrow to fall to the ground without hitting someone. Even if the arrow kills somebody, it can be reused to kill someone else. As Randolf the Scot famously said, \"Arrows don't grow on trees.\"
READ THE LABEL
How psychiatric diagnoses create identities.
There Goes the Neighborhood: How to List High When Neighbors are a Nuisance
Troublesome neighbors are a relatively common issue that agents come across. You can control the image of your client's property and you can control your listing presentation, but you can't always control what's happening on your client's street. How do you diffuse difficult neighbors that could lower your bottom line or embarrass you in front of prospective buyers?
Incorporating Charitable Giving in Your Real Estate Practice
Contributing to a worthy cause is a noble and meaningful endeavor, but it also presents positive byproducts for the giver: tax write-offs, name recognition in the community, and the ability to expand your network.
24-Hour Touch-ups to Maximize Your List Price
Sometimes it takes a full-scale overhaul to prepare a house for market. Other times, only a series of small adjustments are required to make a listing’s true potential shine.
VERONICA BANGSBOLL & MELISSA POU
The Ház Group duo of Top Agents Veronica Bangsboll and Melissa Pou provide luxury concierge real estate services to clients in Coweta and Fayette counties, and throughout greater Atlanta.
6 Things All Successful Negotiators Do
If you think about it, you've been negotiating your whole life. As a kid you negotiated constantly with your family, your teachers, and your classmates.
RAUL SANCHEZ
Top Agent Raul Sanchez with RES Realty in Minneapolis, Minnesota, specializes in the Hispanic community.
Adding Value to Listings & the Advantage of Identifying Neighborhood Amenities
Walking a fifteen-minute radius of the area or performing a deep-dive into customer review sites or food blogs can help you identify hidden gems or local favorites.
Small Yard? Big Statement: How to Make the Most Out of Micro Outdoor Spaces
When house-hunters compile their lists of musthave home items, a dreamy backyard space is often near the top. After all, who doesn’t want an outdoor oasis of their very own?
Reconsider Referral-Only When Planning for the Future
Many agents plan for the idea that working only on referral may not be sufficient during slower times of the year, in a down market, or when an agent needs to expanding into a new sector.
Modern Email Etiquette for Today's Agents
Though email is no longer a new-fangled invention, there are certainly ways you can modernize its use and take advantage of its ubiquity.
6 Habits of Highly Productive Agents
In a business that can be constant chaos, you’re constantly on the go and dealing with things as they hit you.
7 Deadly Sins of Personal Branding
What is a 'personal brand'? Just like company or product branding, it's built around imaging and messaging that is designed to create a feeling.
How to Build a Team That Will Win Big No Matter its Size
In the real estate world building a team is a goal almost every agent strives towards achieving.
Millennial Buyers: Where They Are & What to Know
Homebuyers and sellers come from all walks of life. If you’ve been an agent for long, you’ve likely worked alongside a wide variety of folks—from first-timer homeowners and down-sizers, to second home searchers and those finally hunting for their dream home. While there is hardly a shortage of diversity in the housing market, there is one generation that is making big strides in homeownership these days: Millennials.
AGENTS WITH HEART
A pivotal question we pose to featured agents in Top Agent Magazine is, ‘Tell us about your community involvement.’ This query holds immense significance, not only as a benchmark for nominees but also as a crucial factor contributing to the success and prestige of top agents.
ARTISTS FROM UNIVERSAL MUSIC GROUP ARE HEADING BACK TO TIKTOK AS A NEW LICENSING DEAL IS REACHED
Artists from Universal Music Group, which include Drake, Adele, Bad Bunny and Billie Eilish, will be returning to TikTok as the two parties have struck a new licensing agreement following an approximately three-month long dispute.
AI USE BY BUSINESSES IS SMALL BUT GROWING RAPIDL LED BY IT SECTOR AND FIRMS IN COLORADO AND DC
The rate of businesses in the U.S. using AI is still relatively small but growing rapidly, with firms in information technology, and in locations like Colorado and the District of Columbia, leading the way, according to a new paper from U.S. Census Bureau researchers.
US TO REQUIRE AUTOMATIC EMERGENCY BRAKING ON NEW VEHICLES IN 5 YEARS AND SET PERFORMANCE STANDARDS PASS
In the not-too-distant future, automatic emergency braking will have to come standard on all new passenger vehicles in the United States, a requirement that the government says will save hundreds of lives and prevent thousands of injuries every year.
HOW TIKTOK GREW FROM A FUN APP FOR TEENS INTO A POTENTIAL NATIONAL SECURITY THREAT
If it feels like TikTok has been around forever, that's probably because it has, at least if you're measuring via internet time.
ELIMINATION OF TESLA'S CHARGING DEPARTMENT RAISES WORRIES AS EVS FROM OTHER AUTOMAKERS JOIN NETWORK
Elon Musk’s move to lay off the department responsible for Tesla’s electric vehicle chargers has touched off worries in the auto industry that EVs from other automakers will have trouble joining Tesla’s network.
