Campaign Middle East|March 11, 2018
British creatives are re-engaging audiences through technology innovation in advertising
For decades, the UK’s advertising industry has been helping to create some of the most successful and famous global brands. It’s a different advertising world today but the UK sector has changed to embrace new technologies and media to enable their clients to stay ahead. The UK was the first major market in 2015 where over 50% of advertising budgets were digital media. And the UK’s advertising market is now the largest in Europe.
The UK advertising industry is renowned for its creativity, quality, effectiveness and professionalism, helping UK advertising consultancies, agencies, production and tech businesses to be successful in working with organisations across the world – and the trusted partners for many of those looking to make their brands, products and services a global success.
However, the advertising industry globally has reached a standstill – with ad spend slowing, consumers’ attention span shortening, and a rapidly evolving, splintered and complex media landscape. In this new world, how can an industry that in the past relied on simple interaction with the consumer remain relevant?
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March 11, 2018