Campaign Middle East|March 11, 2018
Local Insights To World Class Creative
What’s the history of Caviar? When was it founded, and by whom, and why?
Caviar Creative opened its doors in Kuwait in 1999. Haitham noticed the region, notably the GCC, was struggling when it came to communicating with GCC nationals, and for the first few years we built a niche for ourselves with campaigns geared towards GCC nationals, especially in Kuwait, the UAE, and Saudi Arabia. Our Ramadan and National Day campaigns opened a lot of doors for us.
What is the philosophy behind the agency?
It’s all about telling a good story; you start with a great insight but then you need to spin it into a well-crafted yarn, or you won’t connect with the viewers.
What are some of the best stories you’ve told?
There are stories we love because they’re just fun, like the eLife campaign with FC Barcelona. Others we love because of how people connected with them, like the Viva “Where’s my bowl” Ramadan campaign, which won the Google Lantern awards for best Ramadan ad. We loved making that campaign from an insight and creative perspective, but the reception it got from the public just blew us away.
Who are your biggest accounts?
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March 11, 2018