But even with its advancement, what remains a challenge is the blending of digital experiences and physical experiences seamlessly in a realistic manner. The real challenge lies in capturing the overwhelming information processed by visual senses as compared to other senses. This is the exact reason why visual identity, visual display, and visual appeal matters the most. This fact holds true in diverse business sectors including retail, defense, hospitality, health and fitness, automotive, infrastructure, real estate, and manufacturing. With Gartner already indicating that by 2020, 46 percent of businesses (especially retailers) plan to deploy AR or VR solutions to meet customer service requirements, it is quite evident that the impending boom of AR/VR solutions will reshape the way industries are functioning.
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