As we are moving towards more digital lifestyle every day, we are looking for few specific things in every transaction we do in life. We are more price-sensitive, we prefer more transparency, we expect unlimited service and we demand omni-channel experience.
At the same time, we do not want to be deprived of traditional approach that consists of human touch, variety options and customized products and services. In case of dealing with our financial transactions, we are attracted towards new digital experience offered by fintech firms but we keep our loyalty with traditional banks. We trust financial service institution to preserve our money and help us to meet our financial goals through various products and services. We expect them to be more inclusive in our digital lifestyle which they are not able to match with fintech firms due to cost pressure and stringent regulatory controls.
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