Be it in any kind of business across diverse industry verticals, AR technology can help drive innovation into products, processes, and services to bring unparalleled experiences to customers. Moreover, in today’s fast-paced business environment, AR, with its ability to be accessible anywhere and anytime, can accurately help in the design and development of applications as well as in simplifying marketing, customer service, and decision making tasks, and is thereby being sought after by companies across the globe. Corroborating this fact is IDC’s research reports which forecast the worldwide spending on AR and Virtual Reality (VR) to surpass USD 20 billion by the end of 2019.
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