Immunity Foods Will Drive Demand
Business Today|August 23, 2020
Immunity Foods Will Drive Demand
Grandma's recipes will form an integral part of the platter; cooking to get more experimental
Suresh Narayanan, Chairman And Managing Director, Nestlé India

Our lives have changed due to the current crisis. Like everything else, the mindset of consumers and their food consumption are set to undergo changes as well. As food becomes an integral part of stay-at-home life, health and wellness will take centre stage in eating habits. A look at some clear trends.

Good Food, Good Habit

Even before, we were witnessing a change in how consumers perceive the value of food. There was a steady evolution in terms of different dietary patterns emerging. Innovation centred around nutrition, health and wellness was gaining prominence. This trend is likely to accelerate with people now rethinking even more how they eat, what they eat and socialise over food experiences. Not only that, offering affordable nutrition for consumers would be very important in the ‘new normal’. In times like these, people tend to try and cling to familiar spots that one has experienced. Clearly, companies that can offer trustworthy, healthy and nutritious products in today’s time without compromising on the taste are better placed and will be preferred more by consumers. With one mega food consumption trend being the interest in ‘total wellbeing’ and ‘holistic health’, the biggest opportunity for companies is to be innovative on the platform of nutrition, better quality, greater trustworthiness and greater safety, as these continue to become important vectors of consumer choice. Companies will have to launch products with innovation and renovation, which should not just be single-season products, but ones that can sustain themselves with the changing scenario. In today’s time, it has become imperative to understand who your target audience is and what their needs are. ‘Innovation and renovation’ will only be successful now when brands know what consumers want and why.

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August 23, 2020