Business Today|June 14, 2020
What has been the impact of lockdown on the Indian pharmaceutical industry?
The industry is not at pre-pandemic levels of capacity utilisation. On an average, we are at the 60-70 per cent mark at the moment. We continue to maintain adequate inventory, despite the challenges in import and export due to delays at airports and ports across the country.
Did IPA member companies see a surge in business? How has the industry tackled lockdown linked disruptions?
There has been increased demand for active pharmaceutical ingredients (APIs) and sales in a few markets such as the US, Europe and Russia have been good. Demand in India has dropped a bit due to the lockdown. Several companies have innovated to tide over the crisis – one example is the readiness kit we have deployed for sales representatives. The industry is also leveraging virtual platforms to facilitate healthcare access. Our company has a dedicated helpline for both doctors and patients to make medicines available wherever needed. We have a plan and have adapted our strategy to the new way of doing business. I do not foresee shortage of medicines or supply disruptions.
What are the lessons learnt?
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June 14, 2020