I PHONE - 12
Business Sphere|November - December 2020
This year-end started with a bang when Apple introduced four iPhone 12 models and a mini HomePod speaker in a virtual event held at its headquarters in Cupertino, California.
I PHONE - 12

Prices range from starting at Rs 69,900 for the iPhone 12 Mini to starting at Rs 129,900 for the iPhone 12 Pro Max. The new iPhones 12 mark Apple’s venture into 5G, the next-generation of wireless service that promises super-fast connectivity.

Regardless, even if it wasn't as scheduled, Apple came out swinging with the new iPhones. We got four new iPhone 12 models this year, including two new Pro models, an update to the standard iPhone, and an honest to goodness small but uncompromised iPhone in the form of the iPhone 12 mini.

The new iPhones come with features like 5G, faster processors, better displays, better cameras, improved build quality, and refreshed designs. They also don't come with chargers and EarPods and it has something to do with the environment. There's a lot to discuss with these phones, so let's get on with it. Probably the best thing about the 2020 iPhone lineup is the variety in sizes. Whether you want a big phone for your media, gaming, web browsing, or accessibility needs, a small phone because you have normal human-sized hands, or something in between, Apple has you covered. And you still have the iPhone XR/11 and the 2020 iPhone SE, in case you want even more variety in sizes.

Apple has always had compact smartphones but a lot of people lamented the loss of the original iPhone SE, which was seen as the last truly compact phone with powerful innards. With the new iPhone SE, the focus was more on providing an affordable iPhone, so even though it was small, the specifications left something to be desired in 2020.

With the iPhone 12 mini, you get basically the best of both worlds. You have a phone that is virtually identical to the vanilla iPhone 12 in a smaller package. This means you get a modern smartphone with modern design, features, specifications, and performance but it's still compact.

This story is from the November - December 2020 edition of Business Sphere.

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