Business Of Fashion|June 2020
If anything, the virulent coronavirus pandemic has highlighted the potential of e-commerce to the world. A higher penchant for online shopping can already be seen amongst the customers, which is expected to rise even further in the coming months. As a result, an Omnichannel route has become an indispensable part of fashion, more now than ever and even the most prosperous of brick-and-mortar stores have now been forced to experiment with digital channels.
But surviving in the e-commerce industry is not easy as it seems. E-commerce is an innovative, dynamic, and fiercely competitive industry whose sole essence of metamorphosis has been sustained innovation. Disruptions are quotidian episodes of this industry, and only the technically proficient and innovative succeed and survive the cutthroat competition. While it might be intimidating, this actually offers a great opportunity to learn from these mavericks.
In these special features, we collate 5 of the most innovative, e-commerce fashion retailers and brands to help our readers build on these proven success stories.
Stitch Fix is the newest name to create a ripple in the global e-commerce world. Named ‘World’s Most Innovative Retailer in 2019’ by Fast Company, the company’s claim to fame is its innovative exploitation of AI and data science to win in today’s retail industry. Launched in 2011, Stix Fix focused mainly on a data-driven approach that helped it stand out among the hordes of digital retailers that exists today. Today, the company boats of an active user base of about 3 million consumers.
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