When retailers were empowering themselves with technologies such as 3-D body scanning, virtual trial rooms, endless aisles and self-checkouts, etc., the last thing on their mind at that time was that these technologies will allow them to go contactless in the days to come. But being ‘contactless’ is becoming the new normal, a part of everyday retailing and technology is helping retailers reach this new normal at a faster pace.
So, as Numero Uno reopens its stores and focuses on going contactless, it is working on educating and familiarising its staff with technology that the brand is adopting.
“Both online and offline training is being provided. One-on-one training has been provided to the team to ensure people understand and follow new ways,” says Santosh Srivastava, Marketing Manager, Numero Uno. “Mock practice sessions are been organised to ensure things are well understood and followed. While doing all this, we have been following and stressing on social distancing, use of sanitizers, sanitizing workstations and wearing of masks. Proper training manuals have been created to help them understand the SOPs,” he adds.
In an exclusive interview, Srivastava further elucidates on the brand’s reopening strategy, how it is going contactless and training and educating its workforce…
This story is from the June 2020 edition of Business Of Fashion.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the June 2020 edition of Business Of Fashion.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
ISSEY MIYAKE - Fusing Fashion & Technology to Create Harmonic Garments
Issey Miyake studied at the Tama Art University in Tokyo, where he majored in Graphic Design. This is where his fusion of science and fashion was born from, incorporating the mathematics and technical skills of a graphic designer into his clothing...
INDIA BRAND SHOW 2024 UNVEILS SPRING/SUMMER 24 COLLECTIONS
The India Fashion Forum 2024 set the stage for a showcase of Spring/Summer 24 collections, highlighting the creativity and innovation of India's prominent fashion and lifestyle brands. Against the backdrop of a sophisticated setting, the runway became a platform for unveiling the latest trends in the industry.
IMAGES FASHION AWARDS 2024 - Fashion Retail Brands Honoured for Innovation, Excellence at IFF 2024
The 23rd IFF culminated in a gala event in the form of the IMAGES Fashion Awards (IFA) celebrating excellence in the field of fashion retail. The awards were a venerable gathering of the who's who of the industry in the country...
THE FUTURE OF RETAIL EXPERIENCE IS A MÉLANGE OF ALL CHANNELS
There was a time when retail was only about the product. If you had a great product, the customer would buy it. But over a period of time, technology evolved, the online space grew and with this came the age of convenience.
WINNING CONSUMERS AT SCALE: BALANCING AI & HUMAN TOUCH IN FASHION
In today's rapidly evolving fashion landscape, the ability to swiftly and accurately discern consumer preferences is paramount.
OMNICHANNEL STRATEGIES FUTURE-PROOFING FASHION: Prateek Mahajan, Director Operations, Unicommerce
Unicommerce helps brands achieve a cohesive experience across channels including across web stores, physical stores and marketplaces, says Mahajan
RESILIENCE IN VOGUE: NAVIGATING ECONOMIC STORMS IN FASHION
Manas Singh, Head D2C E-Commerce Business, PUMA Group & Anshuman Aggarwal Co-Founder Increff spoke on adaptation in times of downturn, and the future of fashion retail...
'LET'S MAKE THE BUSINESS OF FASHION GREAT AGAIN'
These are transformative times for the business of fashion. Consumer behaviours, digitalisation, discounting impact, supply chain snags and sustainability demands are challenging us.
DIGITAL WILL PROPEL MODERN INDIAN RETAIL: Saloni Nangia, President, Technopak
India's estimated GDP for FY23-24 is about $3.85 trillion and we are slated to reach nearly $10 trillion by 2035 in the next 10 years. Private consumption stands at about 2.27, similar to a lot of other developed nations of the world and this will only grow stronger in the next few years, said Saloni Nangia, President, Technopak India, at India Fashion Forum 2024.
Driving the Elevation of the Business of Fashion in India to Greatness
Shailesh Chaturvedi, MD & CEO, Arvind Fashions and Convenor India Fashion Forum 2024