5 Technologies Transforming The Fashion Retail Sector

Business Of Fashion|June 2020

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5 Technologies Transforming The Fashion Retail Sector
Global marketing research firms have ubiquitously called the ongoing COVID-19 pandemic an ‘unexpected catalyst for tech adoption’ in the retail industry. While the retail industry’s increasing reliance on technology over the past few years goes unsaid, the challenges posed by the pandemic will invariably accelerate the rate of adoption of new technology and tools.

As lockdown restrictions are listed, convenience along with safety and hygiene regulations like social distancing, contactless shopping, etc., will necessitate a new approach and retailers will have no option than to rely on technologies for frictionless services and experiential shopping experiences.

We have listed 5 cutting edge technologies from around the globe that promise to be unfathomably beneficial in the post-COVID-19 retail scenario.


Apps find a mention in this list because they are ubiquitous and can prove to be the easiest way for retailers to offer experiential shopping experiences. “Post the pandemic apps are going to pay a big role in retail. People today like and want to shop smart. They will come to the mall particularly and shop for whatever they want to, and apps can supplement the whole shopping process. They can select the products through the app from different stores, making the whole process faster, safer and seamless,” says Arjun Gehlot, Director, Ambience Mall, New Delhi.

Retailers can also pick a lot up from shopping apps like Ubamarket, that has revolutionized the way people shop during the COVID-19 pandemic. Apart from unique features like pre-made shopping lists, in-store satnav and cashier-less checkout, the app also helps consumers check stock levels from home, as well as check length of queues in a particular store.


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June 2020