Partners In Precision Agriculture
Business Of Agriculture|September - October 2018
Partners In Precision Agriculture

The value proposition for a large farmer having more than 25 acres or 50 acres is completely different.


“Global agriculture is facing an unprecedented challenge. By 2050, the world’s population is expected to swell by two billion people. Beyond the sheer number of mouths to feed, this growth will bring a fundamental shift in diets around the world as more prosperous populations seek more protein, demand higher-quality food. Food demand will double in the next three decades with a 50 percent increase in protein demand”, says Stephen Praveen, Founder & Director of Tusker Berry Agri Ventures.

Tusker Berry, a Business consulting firm, sensed this opportunity and chose to diversify into agriculture in addition to their core business.


We understood that the farmers needed help in navigating through complex policies and cumbersome bank procedures to access government subsidies, and then there were new enhanced precision farming technologies. In the dearth of right consultation, more than 50 percent of the farmers get beaten down at agronomy support—for most, their local pesticide dealer is the best consultant. Thus, agriculture becomes a loss-making profession for most. While the value proposition for a big farmer with more than 2550 acres is completely different, most small farmers are often at the receiving end of the business. The dawn of aggregation had thought us invaluable lessons and chose to share it for the benefit of rural farmers.

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September - October 2018