Lite Bite: Right Recipe
Business India|October 26 2015
Lite Bite: Right Recipe
Lite Bite emerges as a global player in the quick-service restaurant category.
Robin Abreu

Rohit Aggarwal, director, Lite Bite foods, has got the right recipe for his range of quick-service restaurants - right down to the last ingredient. “With 356 million people in the age group of 10-24, India has the world’s largest youth population,” he says. “And this population opts for fast foods like burgers, pizzas etc, hence, we feel the QSR market has a huge potential for international chains and Indian brands.” And he should know, because Lite Bite foods, which he runs in tandem with partner Amit Burman, son of Anand Burman, chairman, Dabur India, the `7,800 crore FMCG giant, is probably the only food & beverages company today to operate 10 brands across three key formats – quick service restaurants, casual dining restaurants and fine dining restaurants.

But that has not vetted the duo’s appetite for increasing their presence in India. Now, they plan to increase the number of outlets of their signature brands – Punjab Grill (bought over from Zorawar Kalra), Zambar and Frescco – in the domestic and international market. The overwhelming response the restaurant has been getting from its customers in the market has prompted Lite Bite to launch Punjab grill in Chennai, Jeddah, Dubai, Abu Dhabi, Washington and Bangkok and other countries as well.


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October 26 2015