What's in a project name? Everything, say developers
Bureaucracy Today|September 16 2016

It is natural to wonder why certain realty projects such as “Worli 1973”, “W54”or “Three Sixty West” are so named. Or why some developers come up with esoteric names ranging from those of Greek gods to foreign flora for their projects. In fact, the naming of realty projects is an important exercise carried out by marketing and strategy teams.

Ashutosh Limaye
What's in a project name? Everything, say developers

Contrary to common perception, naming projects is a well-researched and executed exercise. Most leading developers invest a great deal of psychology and marketing thought in this process. The aim usually is to best convey the value proposition and market positioning of the project in one or a few words. At other times, the goal may be to stir up a certain aspiration in the minds of target clientele or associate the project with uber-luxury or select global locations.

For example, continental names intend to conjure images of exotic European locales and life there. Generally, it is the theme-based or luxury projects and gated townships that get named in such a fashion. The developer tries to evoke a sense of “arrival” in the buyers’ minds apart from representing the global ambience and exclusiveness such a project would offer.

Two upcoming projects in Mumbai have been named after “Paris” – featuring French-styled apartments – and “Miami” – as the project gives a great view of the Mahim bay. In Bengaluru, the Prestige named two projects after London’s Kensington Gardens and Wellington Park, as they have a lot of open spaces, greenery and recreational facilities.

This story is from the September 16 2016 edition of Bureaucracy Today.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the September 16 2016 edition of Bureaucracy Today.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM BUREAUCRACY TODAYView All
has bureaucracy failed modi?
bureaucracy today

has bureaucracy failed modi?

the ambitious swachh bharat abhiyaan, which was officially launched on october 2, 2014 amid much fanfare with prime minister narendra modi himself cleaning the road with a broom at rajghat in new delhi, was seen as a harbinger of change which would influence the behaviour of millions of indians who are notoriously known for dumping their wastes in public places. for months, bureaucrats wielding the broom also continued to dominate the media space. however, over two years since the campaign was launched, the cleanliness zeal, it seems, has taken a backseat. a reality check done by bureaucracy today in shastri bhawan in lutyens’ delhi which houses major central ministries indicates that those in the corridors of power are not readying themselves to become part of a new, clean and swanky india.

time-read
4 mins  |
january 16 - 31,2017
can cag audits be more innovative and transformative?
bureaucracy today

can cag audits be more innovative and transformative?

audit, if used properly, can become an effective aid to administration. the thumb rule is that audit must essentially capture the other side of the coin of governance. a responsive, relevant and responsible audit can only complement, supplement, support and strengthen quality governance. right audit themes, analysis and outcome can help administrators conduct a swot analysis of their strengths and weaknesses, providing deeper insights on missing issues to evaluate and take a midcourse corrective and preventive action, and help the government refocus to derive the planned outcome from projects and schemes.  

time-read
4 mins  |
january 16 - 31,2017
increase import duty on stainless steel flat products: issda
bureaucracy today

increase import duty on stainless steel flat products: issda

bogged down by an unprecedented surge in imports in the last three years, especially from china, and to remain globally competitive, the indian stainless steel development association (issda) has recommended the government to increase the basic import duty on stainless steel flat products from 7.5% to 15% and to decrease the import duty on key raw materials like ferro nickel, pure nickel, ferro moly and stainless steel scrap to nil.

time-read
5 mins  |
january 16 - 31,2017
amritsar's emergence as a real estate hotspot
bureaucracy today

amritsar's emergence as a real estate hotspot

amritsar, famous for the golden temple, is the second largest city of punjab after ludhiana. it is also the most popular destination for non-resident indians in india. amritsar enjoys a strategic location with good connectivity to the prime cities of india. along with its excellent connectivity through road and rail transport, the city has an airport with a capacity of 150 commercial flights per week, both domestic and international. for the population of approximately 1.21 million in amritsar, a 31-kmlong brt corridor is nearing the completion stage to ease traffic congestion and improve public transportation in the city.

time-read
5 mins  |
january 16 - 31,2017
how much protection is available to judges and magistrates?
bureaucracy today

how much protection is available to judges and magistrates?

after the recent supreme court observation that no public servant is entitled for the protective umbrella of section 197 of the code of criminal procedure, it is being debated whether this ruling applies equally to judges of the district courts or other subordinate courts in india.

time-read
3 mins  |
october 1-15,2016
five trends that will reshape the indian real estate market
bureaucracy today

five trends that will reshape the indian real estate market

among the many different factors influencing the way real estate is developed, transacted and used in india, there are five big major emerging trends that have both real-time and long-term significance.

time-read
4 mins  |
october 1-15,2016
Is it a Crackdown or Creation of New Lords of Black Money Hoarders?
Bureaucracy Today

Is it a Crackdown or Creation of New Lords of Black Money Hoarders?

On the night of november 8 this year, Prime minister narendra modi appeared on national television to declare his Government’s decision to demonetise Rs 500 and Rs 1,000 currency notes, with a window of 50 days for a smooth transition. no doubt the move has hit those who have accumulated unaccounted black money. the Bureaucracy Today magazine analyses whether the move will stop the hoarding of black money in time to come.

time-read
10+ mins  |
November 16-30, 2016
A Paradigm Project for the Future
Bureaucracy Today

A Paradigm Project for the Future

What makes for a great development project in Morocco? Which qualities imbue an initiative with longevity and sustainability, enabling it to meet a whole range of interconnected material and emotional needs? Is there a single concept applicable to a specific geographical location that exceptionally embodies those qualities?

time-read
4 mins  |
November 16-30, 2016
Minority Shareholders 'Short-Changed' At Bombay House
Bureaucracy Today

Minority Shareholders 'Short-Changed' At Bombay House

The National Company Law Tribunal (NCLT) has turned down a request from Shapoorji Pallonji Group (SPG) vide its investment outfits, viz, Sterling Investment Corporation and Cyrus Investments, to initiate action against Tata Sons for the “oppression of minority interest and mismanagement”. It was done on the ground that the petitioner does not have the required minimum shareholding of 10%.

time-read
3 mins  |
June 1 - 31, 2017
Should You Buy Your Dream Home Now?
Bureaucracy Today

Should You Buy Your Dream Home Now?

The RERA or the Real Estate Regulation Act has finally become a reality. Though there are still plenty of hiccups and it will obviously take some time for the industry to absorb all the facets of the Act, it should be kept in mind that the RERA is a process, not an event. Meanwhile, the foremost question in property buyers’ minds is - should they wait until the RERA process is streamlined, or can they go in for home purchase now? 

time-read
3 mins  |
June 1 - 31, 2017