What's happenning in Italy is a prognosis for the world?
Bloomberg Businessweek|March 23, 2020
Letter from Rome
By Vernon Silver
What's happenning in Italy is a prognosis for the world?

WHEN THE MOVIE ABOUT ITALY’S NOVEL CORONAVIRUS outbreak is made, the hero will be a bespectacled doctor on the cusp of retirement, whose last rodeo is saving his city, his country, and possibly the world. In the fictional version, he’ll probably perish in an act of noble self-sacrifice. But for now, Massimo Galli of Milan’s Sacco hospital is not only well, but on a mission to make people who minimize the contagion’s severity understand that they’re quite simply wrong.

Throughout history, denial has yielded to reality in stages—and usually too late, according to Galli, who helps oversee the fight against infectious diseases in Lombardy, the region around Italy’s financial capital, Milan. “There’s a first phase, in which you elbow it away, saying, ‘Our neighbor has it, ah, scary, but he’s got it.’ Then there’s the phase in which you realize it’s arrived in your house and you deny it, ‘No it’s impossible!’ ” Galli said on Italy’s La7 television network on March 5. Next comes a tug of war in which inhabitants debate harsh preventive measures that are, tragically, reduced or taken too late.

“Finally, there’s the phase of total ruin, in which the sickness runs rampant,” he said—emphasizing that parts of Italy have reached that point. “If people think I’m exaggerating, tell them to come and see what’s happening in our wards.”

This story is from the March 23, 2020 edition of Bloomberg Businessweek.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the March 23, 2020 edition of Bloomberg Businessweek.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM BLOOMBERG BUSINESSWEEKView All
Instagram's Founders Say It's Time for a New Social App
Bloomberg Businessweek US

Instagram's Founders Say It's Time for a New Social App

The rise of AI and the fall of Twitter could create opportunities for upstarts

time-read
4 mins  |
March 13, 2023
Running in Circles
Bloomberg Businessweek US

Running in Circles

A subscription running shoe program aims to fight footwear waste

time-read
3 mins  |
March 20 - 27, 2023
What I Learned Working at a Hawaiien Mega-Resort
Bloomberg Businessweek US

What I Learned Working at a Hawaiien Mega-Resort

Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.

time-read
10 mins  |
March 20 - 27, 2023
How Noma Will Blossom In Kyoto
Bloomberg Businessweek US

How Noma Will Blossom In Kyoto

The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking

time-read
3 mins  |
March 20 - 27, 2023
The Last-Mover Problem
Bloomberg Businessweek US

The Last-Mover Problem

A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps

time-read
10+ mins  |
March 20 - 27, 2023
Tick Tock, TikTok
Bloomberg Businessweek US

Tick Tock, TikTok

The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban

time-read
10+ mins  |
March 20 - 27, 2023
Cleaner Clothing Dye, Made From Bacteria
Bloomberg Businessweek US

Cleaner Clothing Dye, Made From Bacteria

A UK company produces colors with less water than conventional methods and no toxic chemicals

time-read
3 mins  |
March 20 - 27, 2023
Pumping Heat in Hamburg
Bloomberg Businessweek US

Pumping Heat in Hamburg

The German port city plans to store hot water underground and bring it up to heat homes in the winter

time-read
3 mins  |
March 20 - 27, 2023
Sustainability: Calamari's Climate Edge
Bloomberg Businessweek US

Sustainability: Calamari's Climate Edge

Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment

time-read
4 mins  |
March 20 - 27, 2023
New Money, New Problems
Bloomberg Businessweek US

New Money, New Problems

In Naples, an influx of wealthy is displacing out-of-towners lower-income workers

time-read
4 mins  |
March 20 - 27, 2023