Lightning Round

Bloomberg Businessweek|August 03, 2020

Lightning Round
The Finn Cycle promises 18 holes in two hours or less. But is the game ready for it?
Michael Croley

Even before the global coronavirus pandemic steamrolled leisure activities, the golf industry was brainstorming ways to entice younger players to the game. Whether arcade simulators to enhance teaching or par-3 courses that emphasize play overscore, courses have been grasping at just about anything to add more fun to the sport—and to make it go a bit quicker.

At first glance the Finn Cycle seems an unlikely bet. Billed as a faster alternative to golf carts, the two-wheeled electric bike-slash-club-carrier looks more like the puttering mopeds I saw as a boy in Seoul than a breakthrough for a sport dominated by wealthy old men. Its unique design allows you to strap your bag to the crossbar, which you straddle as you scoot off to your next lie. So you know it’s really for golf, the kickstand is shaped to look like the head of a driver.


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August 03, 2020