Tips to get your business noticed and get paid
By 2020, the app industry revenue is estimated to grow to $188.9 billion globally, reports Statista, an online statistics database. Facebook spent $19 billion to buy WhatsApp, the mobile messaging company. WhatsApp now has roughly 1.5 billion users— over three times the number it had when the deal was announced four years ago. These are all indicators that small business owners should focus on how to market an app and drive revenue from them.
The How to Measure Mobile App Marketing report reveals businesses rely on social media marketing and app store optimization (ASO) to increase app usage, says Emily Clark, a writer for The Manifest, a website that focuses on providing the best business practices, and author of the new analysis. “This report can improve your marketing campaign, which can increase revenue and provide better monetization for your app company.”
But how do you measure the success of your app marketing strategy and what sources should you use to perhaps make it more fruitful?
How to Measure App Marketing Efforts
This story is from the November/December 2018 edition of Black Enterprise.
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This story is from the November/December 2018 edition of Black Enterprise.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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