Identifying Key Challenges for Startups in the Biotech and Health Arenas
Breaking into the biotech or healthcare industry requires a small business owner to recognize the barriers they face as a small fish in an ocean of large sharks. Not surprisingly, many of these challenges related to difficulties earning the trust of prospective customers:
Establishing trust among customers who are unfamiliar with your brand
Demonstrating your commitment to product quality
Figuring out how to bring energy to cold, lifeless products such as pills and technology
Breaking down complicated product properties into successful selling points
Content Marketing Strategies for Health and Biotech Startups
Fortunately for small business owners, content marketing has the power to enable your business to thrive in spite of its small size and limited resources. The key is to use content marketing to humanize your business and earn customer trust.
Give a face to your company
Let’s face it – health and biotech products are cold, complicated, and lifeless without the people who design them and sell them. Your ‘About Us’ page is often one of the first pages customers will visit when they arrive at your site. This is often because customers instinctively want to feel comfortable and safe with their biotech provider. Follow these steps to help build trust among new customers:
This story is from the April 2020 edition of BioSpectrum Asia.
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This story is from the April 2020 edition of BioSpectrum Asia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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