Widening Digital Footprint, Deepening Customer Engagement
Banking Frontiers|August 2020
Widening Digital Footprint, Deepening Customer Engagement
Gujarat’s apex cooperative bank is extensively creating awareness among customers of DCCBs and UCBs about digital alternatives:
The Gujarat State Cooperative Bank has an IT vision to take all cooperative banks in the state under one ‘Technology Umbrella’ so as to support smaller banks in providing the latest services to their customers. According to Ajay Patel, Chairman of the bank, the bank strives to leverage technology to provide services to the masses by adopting a digital ecosystem combining elements of customer-centricity, convenience, affordability, social, mobile and innovation. The bank is providing its customers EMV Platinum RuPay card services and has launched PoS services at very competitive rates and full-fledged mobile banking.

Says Patel: “Latest PoS terminals (broadband / GPS / mobile) are now a part of our digital portfolio. Apart from retail banking customers, close to 170 banks (DCCBs and UCBs) are utilizing our internet banking service for their daily settlement and reconciliation process. We have also launched a mobile banking app with a new customer-friendly interface and Bharat Bill Payment Services and Bharat QR services have now been integrated with our mobile banking platform. We are also live on/ UPI services and among the few cooperative banks to do so.”

CHALLENGE FOR COOP BANKS

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August 2020