State street’s fearless girl created plenty of buzz, but did the statue live up to its promise?
She arrived in the middle of the night, seemingly out of thin air. Her arrival was quiet but calculated. The following day— International Women’s Day—millions would know her as the Fearless Girl.
Standing roughly 50 inches tall, hands triumphantly placed upon her hips and facing Wall Street’s iconic Charging Bull statue, she took the world by storm. Created for financial advising company State Street Global Advisors by creative agency McCann New York, the Fearless Girl statue quickly went viral online, garnering over 1 billion Twitter impressions in the first 12 hours, and eventually reaching 4.6 billion Twitter impressions and more than 215,000 Instagram posts over 12 weeks. A petition signed by more than 40,000 people demanded that Fearless Girl stay put, opposite the Charging Bull, through 2018.
This story is from the September 11, 2017 edition of ADWEEK.
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This story is from the September 11, 2017 edition of ADWEEK.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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