For an extra $5-6 per month, comcast subscribers can watch those networks’ shows without commercials.
As they try to keep pace with premium cable and streaming services like HBO and Netflix in the era of Peak TV, FX and AMC are bringing the battle to a new platform: one that does not contain advertising.
Both networks recently struck deals with Comcast to offer the company’s cable subscribers ad-free access to their programming, via on demand and streaming, for an additional monthly fee. AMC Premiere, which costs $4.99 per month, launched in late June, while FX+, which is $5.99 per month, rolled out on Sept. 5. (See sidebar to compare the two offerings.)
The ad-free option, said FX Networks CEO John Landgraf, helps put his network on “equal footing” with the likes of Netflix, HBO, Amazon and Showtime as they all vie to draw audiences to the medium’s most critically acclaimed shows. Comcast approached FX about the partnership, but the network had been discussing such an offering for “years,” said Landgraf.
This story is from the September 11, 2017 edition of ADWEEK.
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This story is from the September 11, 2017 edition of ADWEEK.
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