xBhp|June - July 2020
xBhp: People know you by your YouTube channel but you had a story before that as well and we’d like you to share that with our readers.
Deepak Gupta: My story started with xBhp. It was in 2011, I guess when we had the Flickr Ride and that’s when I joined xBhp. There was some contest in which we had to click/collect pictures from some places in Delhi. That was my first interaction with xBhp.
xBhp: What exactly was the contest?
Deepak Gupta: We were supposed to click five photographs from some places around Delhi. I am not too sure because it was some 10 years ago and I don’t recall the details but yeah, there were 5 photographs. Some Sachin Gupta won the contest.
xBhp: Before you started your YouTube channel, what did you do?
Deepak Gupta: I had a mobile shop but when the Chinese mobiles entered the scene, the sales dwindled. After that, I opened a gift shop. Around the time I joined xBhp, I was really interested in photography so I did wedding photography as well. I’ve tried my hand at a lot of things and finally, I am trying to settle into YouTube now. It takes time. The income isn’t what it should be but it’s enough for sustenance. It isn’t much but I’m trying to work towards it.
xBhp: How much time did it take you to reach the stage at which you are now? Also, a lot of young people are inspired by you so maybe you could guide them the right way?
Deepak Gupta: I made a channel on YouTube in around 2012 but I regularly started uploading videos from 2017 onwards. I had posted a video of mine from Ladakh and because of the positive feedback, I got some motivation. Then, I kept putting in consistent hard work and even changed the name of the channel; earlier, it had just been my full name but then I changed it to make it more unique and ‘Xtreme Moto Adventure’ clicked with me.
I was always passionate about travelling, particularly mountains, and was not so bad at photography either. I kept uploading videos and people seemed to like my content but it’s not always easy. It’s been about three and a half years and I have been regularly uploading videos, about once in every 2 to 3 days. To all the people who are thinking of starting a YouTube channel- patience is key.
You won’t reach the sky on the very first day itself. Some people are lucky too so that plays a role but rest assured that if you are willing to put in the hard work then you will be successful. I’ve been at it for 3 and a half years and I still don’t consider myself to be very successful because comparatively there are still a lot of big YouTubers who get views in the millions. So, I am working towards that.
Other than that, make sure that you keep uploading videos regularly. The content should be clean, it should be good and if you’re following a particular genre like travelling then make sure you stick to that. It shouldn’t be too much of a mixed bag because that might cause your particular audience to shift elsewhere.
More than anything, make sure that your videos are about the stuff that you are passionate about because if not then you will get bored within a few days.
It is not easy to gain an audience, and the first 100 subscribers are hard. But then again, it is a digital age and you probably have more than a hundred Facebook friends. Regardless,100 subscribers is an important milestone and as it increases over time, your happiness grows exponentially.
Make sure you put in the hard work and you will be successful. Be prepared that it may take you time while others may be luckier. Quality of the content matters too. In the beginning, you can start with the phone camera although it definitely helps to have good equipment too, for example, an external mike will produce better sound quality. Above all, the audience wants good content- try to make it different, make it unique, something that isn’t already there like I focused on adventure touring.
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June - July 2020