Racing Is Serious Business
evo India|April - May 2020
At the PRI show, we were privy to what goes on behind the scenes when it comes to racing and the entire industry that fuels our passion
Aatish Mishra
Racing Is Serious Business

I can help you go faster,” says a genial-looking man behind a booth, as I walk past him. I’m no racing driver, but I was keen to see what he had to say. Maybe he could give me a few tricks to beat the lads at our weekend karting sessions at the local track. He couldn’t, but what he showed me was very interesting. The man was Kamal Amer, from Race Technology and he was at the Performance Racing Industry show, showcasing a data-logger that allows the driver to analyse his inputs.

I know a couple of questions probably popped in to your head there, and I’m going to try and answer them. First, what is the Performance Racing Industry, or PRI, show? It is a trade show for racing. Yep, so everything from retailers and manufacturers for parts, engine builders, trailer suppliers, tuners, racecar drivers — they all gather under one roof to showcase their products, and hopefully do business. And what in the world was I doing there? Well, I was there as a judge on behalf of India, to see which products have the most relevance to our market.

This story is from the April - May 2020 edition of evo India.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the April - May 2020 edition of evo India.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM EVO INDIAView All
evo India

FAST STEAD

This Skoda Octavia RS 230 is fast enough to blow your mind but not its engine

time-read
3 mins  |
August 2021
Ford Fusion
evo India

Ford Fusion

Practical, great engine and dynamics, but weird styling ensured buyers stayed well away

time-read
2 mins  |
August 2021
evo India

Mahindra Bolero Neo

Armed with an iconic badge, a fresh face and a mechanically locking differential, the Bolero Neo could just be the compact SUV you’ve been looking for

time-read
5 mins  |
August 2021
evo India

RISING FROM THE ASHES

The third generation Suzuki Hayabusa is one of the fastest production motorcycles in the world, and a bike that truly deserves to be ridden flat out at the High Speed Track at NATRAX

time-read
7 mins  |
August 2021
BIJOY KUMAR Y
evo India

BIJOY KUMAR Y

Bijoy is quite looking forward to what the recent space launches could mean

time-read
3 mins  |
August 2021
evo India

DOA: HSV HRT 427

This racing-inspired 7-litre Holden Monaro garnered more than enough interest for its limited production run to sell out. But sadly the sums didn’t add up

time-read
2 mins  |
August 2021
evo India

Mini Cooper S Convertible

Mini gives the Convertible a more modern front end, more technology on the inside and a very bright paint scheme

time-read
5 mins  |
August 2021
evo India

VW Taigun GT

Good news! With two GT variants, Volkswagen are set to make the 1.5 TSI motor even more accessible to us enthusiasts

time-read
8 mins  |
August 2021
THE DOCTOR CHECKS OUT
evo India

THE DOCTOR CHECKS OUT

As Rossi decides to hang up his boots after 26 seasons, we take a look back at his journey through MotoGP

time-read
2 mins  |
August 2021
“IF THE RATING IS DONE, NATRAX COULD BE ONE OF THE TOP THREE PROVING GROUNDS IN THE WORLD”
evo India

“IF THE RATING IS DONE, NATRAX COULD BE ONE OF THE TOP THREE PROVING GROUNDS IN THE WORLD”

Speaking to Dr N Karuppaiah, additional director and centre head, NATRAX

time-read
4 mins  |
August 2021