WE LIVE IN a new golden age of car design. Designers who recognize and embrace this fact will inevitably ascend to the peak of their professions while those who rail against the current pace of change fade from view. Never has there been a more exciting, progressive period in car design, as our entire model of car ownership, the way vehicles are powered and the form factor they’ll take is up for influence. We gathered guest editor Ian Callum, ex-editor Peter Robinson and current ed Alex Inwood to thrash out exactly who are the 10 most influential design bosses. You may not agree with their final selection, but the power wielded by the new generation of design visionaries is greater than at any point in car manufacturing history. Our automotive future is being shaped by the hands of these men.
10 Laurens van den Acker, Renault
There are detail designers, and then there are big-picture visionaries. Renault’s Laurens van den Acker tends to the latter. “Products on their own are important but not enough,” he says. “We need to change our brand. It’s why we stayed in Formula 1. If we didn’t have F1 we would be just like any other generalist manufacturer, but here we are competing against Mercedes and Ferrari and McLaren. “Image is a collection of many pieces,” he says of Renault’s chess game strategy. His delivery of the Renault EZ autonomous design study (above) was one of the highlights in Paris this year and set an emphatic and achingly desirable template for luxury driverless transport. Van den Acker is looking at the long game. “Sooner or later the customer will wake up to us.” AE
9 Thomas Ingenlath, Volvo
This story is from the November 2019 edition of Wheels Australia Magazine.
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This story is from the November 2019 edition of Wheels Australia Magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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