Ford’s return to the Virgin Australia Supercars Championship in a factory-backed capacity has forced long-time rival Holden to increase its own support for its teams, rekindling the legendary rivalry in Australian touring cars.
Ford and Holden may have been the cornerstones of Australian touring cars over the last six decades but their involvement in an official capacity has varied over that period.
Ford returns as a factory backer in 2019 after a three-year absence, giving its blessing and providing technical backing to get the new Mustang Supercar on track as a replacement for the retired Falcon Supercar.
The Blue Oval is represented in Supercars not just by the six Mustangs on the grid but also as a supplier of safety, recovery, course and medical vehicles and with demonstrations and other significant marketing support.
“It’s certainly been a really big shot in the arm for the brand in total,” says Ford Australia marketing boss Tony Jordan on the impact of the Mustang’s arrival into Supercars.
“We’ve seen a really strong link between everything we’ve done with Mustang over the past 12 months.
“Every time we put something out on social media, it’s been some of the best-performing posts that we’ve had.
You can read up to 3 premium stories before you subscribe to Magzter GOLD
Log in, if you are already a subscriber
Get unlimited access to thousands of curated premium stories, newspapers and 5,000+ magazines
READ THE ENTIRE ISSUE
April - May 2019 Issue 110