Maruti's Storytelling Caravan To Promote A Clean India Using A Japanese Concept
Motown India|September 2018
Maruti's Storytelling Caravan To Promote A Clean India Using A Japanese Concept

Swachh Bharat has a got a friend in Japan. Or should we say Maruti Suzuki? Swachh, which means ‘clean’ in Hindi language, has just got the right boost from a Japanese word ‘Mottainai’ which means “Do not Waste”.

In order to tackle the ills of growing urbanisation like improper dumping of garbage, polluting of sewage systems, open defecation, burning of hazardous materials and vegetation, India’s leading car manufacturer Maruti Suzuki is adopting a Japanese way of cleaning India, along with the Japan International Cooperation Agency (JICA).

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September 2018