Harley-Davidson Succumbs To Indian Curry, Finally Plans 250-500cc Bikes For India
Motown India|August 2018
Harley-Davidson Succumbs To Indian Curry, Finally Plans 250-500cc Bikes For India

Iconic motorcycle manufacturer of the US and a favourite company of US President Donald Trump is beginning to appreciate the flavour of Indian curry. It has just announced its own recipe for the Indian palate wherein it would be manufacturing motorcycles in the range of 250cc to 500 cc within two years for which it would be entering into a strategic alliance with a company in Asia.

P.Tharyan

Iconic motorcycle manufacturer of the US and a favourite company of US President Donald Trump is beginning to appreciate the flavour of Indian curry. It has just announced its own recipe for the Indian palate wherein it would be manufacturing motorcycles in the range of 250cc to 500 cc within two years for which it would be entering into a strategic alliance with a company in Asia.

With this, Harley-Davidson would be taking head on the market leader in the country – Royal Enfield of the Eicher Group. The latter has been dominating this space for a very long time with its range of motorcycles that are in a way dated in technology and looks in a world full of modern technology run motorcycles. Already this 250cc to 500cc space is beginning to be explored by the likes of TVS Motor Company and BMW. Bajaj Auto has also entered into an alliance with Triumph Motorcycles of the UK to explore this space. Other motorcycle makers in India too are gunning for this space.

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August 2018