Motoring World|September 2020
Maruti Suzuki transformed the showroom experience five years ago and hasn’t looked back since

For years, the Indian consumer had to settle for ordinary experiences offered to them by automotive brands. With fast-paced modernization and changing consumer preferences, the demand for a differentiated automotive experience grew, however, and it was then that Maruti Suzuki launched NEXA, its premium automotive channel in July 2015. NEXA understood the mindset of the modern urban customer, who wanted to be treated differently. Discerning in their tastes, they were looking for global and exclusive experiences, which set benchmarks in brands, products and services - and NEXA did just that, presenting itself as the new standard of premium automotive experiences.

Driving NEXA forward is its philosophy — Create. Inspire. It believes the creation of new experiences is inspiring. NEXA, Maruti Suzuki says, is for the persistent individual, the 'seeker of new'. It embraces the spirit of creators who never stop exploring, innovating, influencing and experimenting. Keeping this philosophy at the core of everything it does, NEXA has brought alive a world of inspiring experiences for its customers, beginning at the showroom, where it has raised the bar with hospitality that pampers and indulges customers. For instance, NEXA introduced in-showroom car delivery, a concept never heard of before. NEXA also pioneered the use of AR to provide customers with an immersive showroom experience. With NEXA AR, it has used technology to overcome the challenge of accommodating all NEXA cars in a single showroom and has allowed customers to check out their favourite NEXA car through an immersive experience. Another customer enhancing experience is NEXA’s paperless transaction system, which is not only convenient but also planet-friendly.


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September 2020