For years, the Indian consumer had to settle for ordinary experiences offered to them by automotive brands. With fast-paced modernization and changing consumer preferences, the demand for a differentiated automotive experience grew, however, and it was then that Maruti Suzuki launched NEXA, its premium automotive channel in July 2015. NEXA understood the mindset of the modern urban customer, who wanted to be treated differently. Discerning in their tastes, they were looking for global and exclusive experiences, which set benchmarks in brands, products and services - and NEXA did just that, presenting itself as the new standard of premium automotive experiences.
Driving NEXA forward is its philosophy — Create. Inspire. It believes the creation of new experiences is inspiring. NEXA, Maruti Suzuki says, is for the persistent individual, the 'seeker of new'. It embraces the spirit of creators who never stop exploring, innovating, influencing and experimenting. Keeping this philosophy at the core of everything it does, NEXA has brought alive a world of inspiring experiences for its customers, beginning at the showroom, where it has raised the bar with hospitality that pampers and indulges customers. For instance, NEXA introduced in-showroom car delivery, a concept never heard of before. NEXA also pioneered the use of AR to provide customers with an immersive showroom experience. With NEXA AR, it has used technology to overcome the challenge of accommodating all NEXA cars in a single showroom and has allowed customers to check out their favourite NEXA car through an immersive experience. Another customer enhancing experience is NEXA’s paperless transaction system, which is not only convenient but also planet-friendly.
This story is from the September 2020 edition of Motoring World.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the September 2020 edition of Motoring World.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
INTO THE SHADOWS
Truthfully speaking, there is no such thing as too much carbon fibre, is there?
STEP-UP GAME
With a name that commands love and loyalty over generations, an update was inevitable
BOTH BARRELS
The new Shotgun 650 goes up against its own stable-mates. Does it deliver?
POTENTIAL PREDATOR
A much-anticipated racing bloodline, but does it deliver?
AFFORDABLE SILENCE
Could these two be your choice to enter the electric world? We find out.
FRENCH RECONNECTION?
Late to the party, Citroén C3 Aircross gets an AT!
TIME AFTER TIME
Old shapes and generous amounts of chrome never did go out of fashion, right? That's why we're all for Jawa's second comeback, this time with what's called the 350.
STEPPING IT UP
Unveiling the dynamic and feature-rich Kia Sonet we check out this refreshed compact SUV
TOP TIER
We check out the Mercedes-Benz GLS 450, a robust SUV catering to those seeking the epitome of spacious, high-end luxury SUV
CENTENNIAL SPRINT
Škoda Auto India's thrilling race to 100k